1 hairy Story = 9,000 views


Don't miss it! LIVE REELS CREATION WORKSHOP IN:

Save Your Seat, Contestant!

Remember when Instagram Stories were mostly casual, behind-the-scenes glimpses into your day?

You'd post 10+ Stories showing your morning coffee, your workspace setup, maybe a quick selfie with a question sticker...

Everyone was treating Stories like daily vlogs – capturing EVERY little moment of the day.

But here's what most people haven't realized yet: Instagram in 2025 doesn't reward that approach anymore.

Let me show you something that happened just recently:

I posted ONE strategic Story – not a perfectly polished production, just me in a pink headband, showing off my postpartum baby hairs, and sharing a specific message with a clear call-to-action.

The results? Over 9,000 views, 8,910 accounts reached, and a stream of DMs from people wanting to learn more.

The old approach of multiple casual Stories throughout the day would have gotten maybe 800 views – if I was lucky.

This isn't just about Stories...

The entire Instagram strategy playbook for 2025 has been rewritten:

  • Instagram now prioritizes specific types of content (that most business owners aren't creating)
  • The algorithm has shifted to favor entirely different posting patterns
  • The "messy, everyday content" strategy that worked in 2022 is still relevant today... but *different*

I've spent the last few months reverse-engineering exactly what's working now, and I'll be sharing it all in my free Reel of Fortune Workshop next week.

In just one hour, you'll learn:

  • How people are still marketing on Instagram like it's 2022, and what to do instead
  • How to make Reels in 10 minutes (instead of the hours most people spend)
  • My framework for turning viewers into paying clients

Hope to see you there!

~ Elise

P.S. If you're wondering whether your current Instagram strategy is outdated, here's a quick way to tell:

Are you getting at least 40% of your Reels views from non-followers?

If not, your content isn't being shown to new people, which means you're missing out on the biggest opportunity Instagram offers.

I'll show you how to fix this in the workshop.

Elise Darma, Online Educator For Small Business Owners

Follow along for tips and strategies 👇

Read more from Elise Darma, Online Educator For Small Business Owners

It's not very often that a friend of mine from the online business world ventures over to Barcelona. (I have to admit: since moving to this side of the pond, I do feel a bit detached from most online biz activities and conferences – so it’s always a treat when a friendly North American face pops by.) Meet: Tanner Bell. Can you tell we're YouTubers? Thumbnail faces are second nature now. While he was here with his family, he agreed to film an interview with me in my apartment that I think...

Last night, after putting my toddler down, I was reviewing all feedback about On Video from these past 3 years. One comment kept appearing over and over: "I love the video ideas, but I'm not sure how to connect them to actual sales." And it hit me – I've been sitting on a resource that could solve this exact problem. So I've decided to add one more resource to the birthday offer: 🎁 NEW BONUS: The Money Moves Challenge This is my private, 7-day audio challenge that shows you exactly how I...

Three years ago, I was flying home from San Diego, California. (Also, embarrassingly giddy in a lay-flat pod.) This was my content lol. Influencer, I am not. I had just stepped off stage after speaking at an event – what I thought was my “career high” of the year. What I didn’t know was that the real turning point hadn’t even happened yet. A few days later, I launched a new membership idea. Just a small, easy offering to help business owners create short-form video content that actually leads...