Last week, I shared my birth story over on Instagram and TikTok, something I've been meaning to do for months but haven't had the headspace for. The response blew me away. Close to 1 million views over on TikTok, people sharing their own birth stories, and thanking me for being real about the hard parts. Now I'm a girl mom. And something I’ve been thinking about lately is that one day, my daughter (we call her Bunny) will hear her own birth story. The real story – including all the fear,...
25 days ago • 1 min read
I was scrolling my FB feed last week, when an ad popped up that actually stopped my scroll: Rachel Rodgers was hosting an event in Barcelona. This never happens, I thought. Most online business events are in the U.S. which I haven't traveled to since 2024. And now there was one right in my city!? I bought a ticket, put my now 3-month-old daughter, Bunny, in her stroller, and wheeled over to the cafe. Rachel called the event "In the Room" and it was about 10 people total, mostly expats, plus a...
about 1 month ago • 2 min read
Baby is napping. I'm making my scrambled eggs this morning. And I asked myself: why haven't I posted this week? Granted... I'm coming back to work after 3 months off, and while the bar is low, I realized that there were several excuses tumbling around in my head: 1️⃣ My tripod sucks (barely holds my phone up) so I can't film b-roll. 2️⃣ I only have one pair of jeans that fit me comfortably so I can't keep filming b-roll in the same clothes. 3️⃣ I need to review every second of every video ad...
about 1 month ago • 1 min read
I'm in the thick of navigating Spanish bureaucracy right now. Long story short...we're working on changing the spelling of our newborn's middle name, and in a few days, we'll find out if it's even possible. (I'm told to expect it to be a hard NO.) We can't get her passport ordered until the name situation is sorted, and we can't do the paperwork in Barcelona... we have to travel to Madrid because that's where the Canadian embassy is. Oh, and we have a family photo shoot tomorrow too. (Baby...
about 2 months ago • 1 min read
I was catching up in my team's Slack channel the other day, and I shared a screenshot of what my Instagram Story menu looks like – now hanging out on the right side of my screen. My team member looked at hers and said, "Wait a minute, mine is different." It's a good reminder that Instagram is constantly testing and rolling out new features. What you see might not be what I see, and what works today might change tomorrow. But here's one feature that recently rolled out that I'm excited about....
about 2 months ago • 1 min read
Yesterday was Groundhog Day – which is fitting because that's exactly what newborn life is like. Nap → Feed → Burp → Play → Soothe → Nap → Feed, etc... I'm just now resurfacing from my newborn bubble, which I've been extremely grateful to be in after a long recovery throughout all of December (I haven't shared the story yet... still processing, but I'll share on my Instagram soon). This month, I plan to ease back into work because WOW what a difference a chill baby makes! One who actually...
2 months ago • 1 min read
Hey Reader, As we kick off 2026, I want to share something personal that I haven't shared on social media (or anywhere) yet. On December 8th, I gave birth to my daughter and second child. She's been an incredible baby so far... basically being a textbook newborn. We feel so blessed that she arrived safely (at almost 2 weeks late). What I didn't expect was spending the majority of December in recovery, including 2 weeks in hospital over the holidays. I'm on the mend at home now... and just...
3 months ago • 1 min read
So... my due date is officially TODAY (will baby come on Black Friday or Cyber Monday – let's see!). I'm sitting here, finalizing everything before I start my mat leave, and I keep thinking about something that happened during my LAST mat leave that I've never really talked about. It was an expensive $35,000 lesson... Here's what happened: When I was prepping for my first baby in 2023, I had hired an agency to run my ads while I was off. They promised "quality leads." They had case studies....
4 months ago • 1 min read
Hello, from the world of being 39 weeks pregnant! With baby girl coming any day now (her due date – Black Friday 😎), I thought I'd send a quick note to share how I'm prepping to take 2 months off, and what you can expect from me. First – the big, big project is this: Ads Vault. It's a new brainchild of mine. And with the holiday season coming up, when most people have their best quarter ever, I thought I'd teach something that has always helped me boost my sales for any promo: paid ads. For...
5 months ago • 2 min read