When I started on YouTube back in 2019, I nearly quit a few months in. I had good lighting. A decent vlog camera. Posted every week. Yet barely got views. Then one video got something like 50,000 views in a week. It was a spoof off a Gary Vee video on TikTok marketing - which was a new idea then 👇 What changed? Not my camera. Not my editing style. It was my IDEA. MrBeast says: "90% of a video's success comes from the idea." Now with over 130K subscribers, I totally agree. Here's what I got...
25 days ago • 2 min read
What if everything you've been told about starting (or running) a business in 2025 is backwards? I found out it was - and made $6M by doing the opposite. Here's my new approach. Let me know what you think. ~ Elise P.S. I'm back on youtube, baby!
30 days ago • 1 min read
"Even on a bad day, my daily life is someone else's vacation." That's what hit me from a TikTok I saw the other day – right between my cold morning coffee and answering 27 unopened DMs. I'm currently based in Barcelona. Every morning, I walk past thousand-year-old architecture to grab my cafe americano con poco leche. 🤏 Tourists literally pay $1000s to experience what I consider my usual Monday routine. But here's the thing – I think this applies no matter where you live. Your daily life...
about 1 month ago • 1 min read
"Don't worry about the power outage, it probably won't reach Ibiza..." That's what the hotel concierge told us as news broke about Spain's massive blackout – on the exact day I turned 38. Because of course that would happen on my birthday – what an electric day, hehe. Fun fact! I spent my 30th birthday overnight at the doomed Fyre Festival in the Bahamas... so I wasn't too surprised to see this happen. My little family and I had escaped to Ibiza for a beachside celebration, and somehow, our...
about 1 month ago • 2 min read
Last week, I grabbed a coffee with a fellow mom here in Barcelona. Her baby’s not sleeping great (been there), she’s running on fumes, and she asked me point-blank: “What’s the bare minimum I can do on Instagram to actually get more clients?” I took a sip, thought about it, and told her: “Here’s exactly what I’d do if I had no time and brain fog.” One specific type of Reel – it's getting me 1,000s of comments (even from short clips that don’t go viral). One Story per day – posted a certain...
about 2 months ago • 2 min read
It's not very often that a friend of mine from the online business world ventures over to Barcelona. (I have to admit: since moving to this side of the pond, I do feel a bit detached from most online biz activities and conferences – so it’s always a treat when a friendly North American face pops by.) Meet: Tanner Bell. Can you tell we're YouTubers? Thumbnail faces are second nature now. While he was here with his family, he agreed to film an interview with me in my apartment that I think...
about 2 months ago • 1 min read
Last night, after putting my toddler down, I was reviewing all feedback about On Video from these past 3 years. One comment kept appearing over and over: "I love the video ideas, but I'm not sure how to connect them to actual sales." And it hit me – I've been sitting on a resource that could solve this exact problem. So I've decided to add one more resource to the birthday offer: 🎁 NEW BONUS: The Money Moves Challenge This is my private, 7-day audio challenge that shows you exactly how I...
2 months ago • 1 min read
Three years ago, I was flying home from San Diego, California. (Also, embarrassingly giddy in a lay-flat pod.) This was my content lol. Influencer, I am not. I had just stepped off stage after speaking at an event – what I thought was my “career high” of the year. What I didn’t know was that the real turning point hadn’t even happened yet. A few days later, I launched a new membership idea. Just a small, easy offering to help business owners create short-form video content that actually leads...
2 months ago • 1 min read
It's January 2024. I'm fresh back to work after my mat leave, staring at my Instagram drafts folder. "Who even am I now?" The person who confidently wrote those captions months ago feels like a stranger. The hooks that once shared my reality now… don't. My finger hovers over the delete button. The paralysis was REAL. But I knew I had to keep testing, so I forced myself to post anyway – just "good enough" content that I wasn't even fully confident in. Over those next few months, something...
3 months ago • 2 min read