Last night, after putting my toddler down, I was reviewing all feedback about On Video from these past 3 years. One comment kept appearing over and over: "I love the video ideas, but I'm not sure how to connect them to actual sales." And it hit me – I've been sitting on a resource that could solve this exact problem. So I've decided to add one more resource to the birthday offer: 🎁 NEW BONUS: The Money Moves Challenge This is my private, 7-day audio challenge that shows you exactly how I...
23 days ago • 1 min read
Three years ago, I was flying home from San Diego, California. (Also, embarrassingly giddy in a lay-flat pod.) This was my content lol. Influencer, I am not. I had just stepped off stage after speaking at an event – what I thought was my “career high” of the year. What I didn’t know was that the real turning point hadn’t even happened yet. A few days later, I launched a new membership idea. Just a small, easy offering to help business owners create short-form video content that actually leads...
25 days ago • 1 min read
Hey Reader, I wanted to give you a quick rundown of what to expect during tomorrow's live workshop: Create Reels In 10 Mins That Convert Followers Into Paying Clients. Choose Your Live Session: Tues, March 25th @ 3pm ET Weds, March 26th @ 11am ET Weds, March 26th @ 4pm ET Thurs, March 27th @ 2pm ET Length: Just 1 hour (with potential for extra Q&A time) Replay Access: Available for a limited time to registrants only Offer Details: Yes, I'm sharing something brand new for those wanting...
about 1 month ago • 1 min read
It's January 2024. I'm fresh back to work after my mat leave, staring at my Instagram drafts folder. "Who even am I now?" The person who confidently wrote those captions months ago feels like a stranger. The hooks that once shared my reality now… don't. My finger hovers over the delete button. The paralysis was REAL. But I knew I had to keep testing, so I forced myself to post anyway – just "good enough" content that I wasn't even fully confident in. Over those next few months, something...
about 1 month ago • 2 min read
Don't miss it! LIVE REELS CREATION WORKSHOP IN: Save Your Seat, Contestant! Remember when Instagram Stories were mostly casual, behind-the-scenes glimpses into your day? You'd post 10+ Stories showing your morning coffee, your workspace setup, maybe a quick selfie with a question sticker... Everyone was treating Stories like daily vlogs – capturing EVERY little moment of the day. But here's what most people haven't realized yet: Instagram in 2025 doesn't reward that approach anymore. Let me...
about 1 month ago • 1 min read
Quick question, Reader – on this day of green-themed revelry. If you could get 2.7M views on your content, would you? Views from your target audience... Views that turn into follows... Follows that turn into sales... (...to the tune of $100k...) That's a no-brainer, right?? One of my students, Melissa, thinks so too. And she's not alone: "My client before working with Elise only reached 1K views. After? 46K and multiple qualified leads." - Sage "I actually posted my first reel! Within 24...
about 1 month ago • 1 min read
I was scrolling through some old albums this morning, and I came across one of my very first Instagram posts from 2012 (when I had no followers, no personal brand, and a day job): The filters, the detachment from going "viral"... those were simpler times, no? Fast forward to 2025, and the platform has completely transformed – especially when it comes to Reels. I've spent the last few months studying what's actually working now, and I'm ready to share everything I've discovered in a free...
about 1 month ago • 1 min read
LIVE REELS CREATION WORKSHOP IN: Save Your Seat, Contestant! → If you've been following me lately, you know I've been obsessed with how AI has completely transformed my business workflow. But there's one area where I see business owners STILL struggling to implement AI effectively: Instagram. When was the last time you created an Instagram reel that actually brought in CLIENTS (not just a few views)? If you're struggling to remember, you're not alone. That's why I'm excited to invite you to...
about 1 month ago • 1 min read
From 2021 to 2024, I had a team of 3-8 contractors at any given time. And I wore that like a badge of HONOR🏅 More team members = more success... right? At least that's what I thought until 12 months ago – when 2 of my core team members moved on within months of each other. My first instinct? Panic. Post job listings. Start interviewing. But then I paused. I'd just spent the summer learning AI strategies from Brittany Long at my Vancouver team retreat, and a little voice in my head whispered:...
about 2 months ago • 1 min read