|
It's 4am Saturday night and I wake up to find my 2.5-year-old standing at the edge of our bed. I first thought he must have fallen out of his crib and hurt himself. But no, TZ had figured out how to escape. The next day I asked him to show me his technique. He popped out of his Woolino sleep sack, swung one leg over the crib rail, stepped onto the nearby rocking chair, and climbed down like it was nothing. (With his trusty lion pillow and water bottle in hand, of course.) For months, I'd been asking if he wanted a big boy bed. "No, I like my crib," he'd say. So we kept him there... and experts say it's fine until age 3. But TZ decided he was ready on his own timeline. After two nights of 4am visits (and trying unsustainable solutions like sleeping on his floor or him in our bed 🙃), I realized we needed to pivot fast. I talked to ChatGPT about what to do, rushed out to buy new bedding with rockets and hot air balloons, and when I got home, my husband had already converted the crib to a toddler bed. We let TZ choose his sheets and made it a celebration. "You're a big boy now! This is your special place and you have the power to get in and out of your own bed." Instead of treating this sudden change as stressful or disruptive, we turned it into a milestone worth celebrating. And you know what? It worked. Kind of. (Bedtime now takes 60-90 minutes, but we're getting there – send help.) This got me thinking about how we handle unexpected change in business, too. Sometimes your audience outgrows what you've set up for them. Maybe they're asking for more advanced help. Or maybe they're ready to invest more than you assumed. Instead of holding them back, what if you celebrated their growth and created something that meets them where they are? Like I mentioned a couple weeks ago from Rachel Rodgers' Barcelona event... People are craving high-touch experiences right now. If you've been getting signals that your audience is ready for premium support... Ie: people asking for one-on-one help, wanting more advanced strategies, or ready to invest seriously in results... It might be time to create your first high-ticket offer. 👉 High Ticket Vault shows you exactly how to package your expertise into $1,000+ offers that your best clients will love. (Hint: Use code "OVHIGHTICKET" to save $100) For example: I live in Barcelona, but most of my customers are in Canada + the USA. I can't do scheduled calls right now. But I *can* still share my expertise with a handful of clients through Telegram coaching. The premise is simple: we get connected on Telegram, Whatsapp or Voxer... the client sends me a voice or text message anytime... and they'll get a response back from me within 24 hours. Either text or voice. I'll share links to my best resources, Loom video demos when needed, and we'll wrap everything up with a 60-minute Zoom call to map out their plan going forward. It's a win-win for everyone running businesses, juggling family life, and living in different timezones. Just goes to show that high-ticket offers don't have to be complex... but can still meet your clients where they're at as they reach new milestones. ~ Elise P.S. Just like TZ knew he was ready for a big boy bed before I did, your audience might be ready for premium offers before you realize it. If you're curious about packaging your expertise into high-ticket offers, check out High Ticket Vault. |
Follow along for tips and strategies 👇
Two Instagram updates caught my attention this week that you should know about: Instagram's testing per-slide captions for carousels This could be huge. Instead of one caption block for your entire carousel, each slide would get its own individual caption. I'm already imagining the possibilities beyond basic tutorials: Myth-busting carousels - each myth gets debunked with specific data FAQ posts - each common question gets a dedicated answer Client transformation stories - each slide gets its...
Back in 2016 when I first launched EliseDarma.com, I built my sales pages brick. by. brick. Adjusting margins manually, refreshing the preview on my phone 47 times, and Googling "why does my button text look weird on mobile?" I'd spend hours just trying to get one section to look ~right~. (And I'd grumble through 90% of the work until it all finally came together in the end, and then it was the most beautiful thing I'd ever seen haha.) Fast forward to 2026, and Brittany Long is showing me how...
The sales page you visited for Wednesday's workshop with Brittany Long was built entirely in Claude Code. Including the testimonial section, the before & after pricing comparison, the timeline breakdown, the FAQ section... all of it. No coding. No designing. No mockups made in Canva. Brittany could've spent 3+ days wrestling with page builders, trying to get the spacing right, picking fonts, and getting frustrated when the mobile version looked weird. Instead, she told Claude Code what she...