It's not very often that a friend of mine from the online business world ventures over to Barcelona.

(I have to admit: since moving to this side of the pond, I do feel a bit detached from most online biz activities and conferences – so it’s always a treat when a friendly North American face pops by.)

Meet: Tanner Bell.

While he was here with his family, he agreed to film an interview with me in my apartment that I think you'll find verrrry insightful.

Turns out... Tanner is making $3 million a year in the crafting niche.

Yes, crafting. (The same industry your aunt is obsessed with at Michael's 😜)

What makes this even more unreal? He started his YouTube channel when he was 11. He's only 26 now.

Starting as a kid, he's been living and breathing online marketing for the past 15 years.

Aside from the sheer impressiveness of that fact alone, Tanner dropped some fantastic strategies in our chat, including:

• How he approaches YouTube like a live TV shopping channel. He breaks down his "YouTube funnel" and how we went live daily for a year, casually selling his membership. That strategy alone took his business to seven figures.
• The recent launch of a high-ticket program for $7,800 where he expected maybe 10 students. He enrolled 42. That's simple math even I can do (with my calculator) – over $300K from one offer.

Plus, Tanner has built this entire business while working 20-25 hours a week and raising three adopted kids (which is another story he touches on in our chat).

If you’re curious about creating a membership that generates consistent revenue – or how to use only YouTube as your marketing funnel – check out our conversation HERE.​

You'll probably walk away with at least one a-ha moment, or one idea you can implement in your own business.

~ Elise

P.S. Tanner's "scale down to scale up" philosophy was one of my favorite parts.

Sometimes you need to let go of something that's working to make room for something much better.