"am I... the problem?"
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Baby is napping. I'm making my scrambled eggs this morning. And I asked myself: why haven't I posted this week? Granted... I'm coming back to work after 3 months off, and while the bar is low, I realized that there were several excuses tumbling around in my head: 1️⃣ My tripod sucks (barely holds my phone up) so I can't film b-roll. 2️⃣ I only have one pair of jeans that fit me comfortably so I can't keep filming b-roll in the same clothes. 3️⃣ I need to review every second of every video ad that goes out there, and make sure there are no mistakes. This last one... 👆 this one was bugging me the post. 3 weeks ago, I filmed a 30-second ad. Sent it to my editor. And it was still on my to-do list to approve. 😒 I'd nitpick the font, ask for tighter cuts, and re-think all the text on screen. Meanwhile, my ads manager is waiting for my content, my team is waiting for direction, and nothing is moving. I finally realized I had to get out of my own way. So I created a system and handed it off to my team. Now my editor and team member manage the pipeline straight to our ads manager. I don't even see the videos unless I want to. And you know what? The volume is higher, the results are better, and perfectionist paralysis isn't even an option. If you're also your own bottleneck (and if you're a Type A perfectionist, you probably are), this might help: In 2025, I revamped my YouTube Vault system so it can be as hands-off as possible. You learn the system once, then all you have to do is show up weekly and record.
You focus on what only you can do... sharing your expertise on camera. 👉 Check out the *brand new* YouTube Vault HERE. I'm diving back into the world of YouTube recording myself! I'm curious... are there any channels that you're loving on YouTube these days? ~ Elise P.S. Sometimes the best thing you can do for your business is get out of your own way. |
Elise Darma, Online Educator For Small Business Owners
Follow along for tips and strategies 👇
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