Black Friday Files β my 4th best promo
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Welcome to the Black Friday Files. For the next 4 days, I'm sharing the behind-the-scenes stories of my top 4 Black Friday campaigns (out of the 8 that I've run). I'm counting down from my 4th best... to my absolute top money-maker ever (that'll be shared on Friday). Why? Because every campaign (even the "just okay" ones) taught me something about what actually makes people buy. And I figure you can learn from my experiments without having to run them yourself. So let's start with #4 β a scrappy little campaign that happened while I wasn't even there. β¨ Lets go back β¨ ... It's November 2023. I'm off on maternity leave, deep in the newborn phase, and my team is in charge of planning our entire Black Friday promotion β the offer, the sales page, the emails, everything. What did they decide to do while I was away? They pulled up what worked in a previous year and ran it again. Yep. They literally reused an old campaign. The emails. The offer structure. Even the warm-up sequence. But here's where it gets interesting... They didn't just hit copy-paste and call it a day. They took what worked and gave it a fresh spin with 4 fresh bonuses β but with a twist. The catch? People only got ALL four bonuses if they joined on Day 1. Here's what they dangled:
The warm-up started November 8th with a simple "join the waitlist" email. Then 3 more value-packed emails (all repurposed oldies-but-goodies) leading up to cart open on November 14th. Each email drove home one message: Be ready on Day 1 if you want everything. The result? 35 yearly memberships sold at $290 each. With upsells, that "recycled" campaign brought in $11,050. Not our biggest Black Friday ever, but pretty good for a mostly copy-paste job. The takeaway: You don't need to reinvent the wheel for every promotion. Your audience is growing. New people haven't seen your best stuff. And even those who have? They need to hear things multiple times before taking action. But the key? Adding in a fresh spin (like new bonuses that expire) can make an old offer feel urgent again. Speaking of not reinventing the wheel... I'm running my own flash sale this week on Take It To The Bank β my complete system for creating Black Friday promotions in 6 weeks (or just hours, if you use my new A.I. Helpers for every step π). βGrab My Black Friday A.I. Helpers Before 2pm ET Today ββ Inside, you'll get trainings from EIGHT different experts. Together, theyβve all been in business for over 31.5 years and their businesses have earned a cumulative total of $21,900,740 million dollars (yes, I asked β and yes, I added it all up!). The program, when run live, has sold for $1,497. But it's yours today (as a self-led course) for a mega deal. βGrab it now, before 2pm ET. β Tomorrow, I'll share the story of our THIRD best Black Friday sale ever. And yes, it also involved making an "old" offer feel fresh again... but with a twist! π Talk tomorrow, β Elise P.S. This is your last chance to grab Take It To The Bank. Don't wait... even "recycled" campaigns can turn a profit! |
Elise Darma, Online Educator For Small Business Owners
Follow along for tips and strategies π
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