Hello, from the world of being 39 weeks pregnant!

With baby girl coming any day now (her due date – Black Friday 😎), I thought I'd send a quick note to share how I'm prepping to take 2 months off, and what you can expect from me.

First – the big, big project is this: Ads Vault.

It's a new brainchild of mine.

And with the holiday season coming up, when most people have their best quarter ever, I thought I'd teach something that has always helped me boost my sales for any promo: paid ads.

For anyone tired of playing the organic algorithm game, this is for you.

After spending over $2.4M on ads (WILD) over the years, I'm sharing what's working for me today, including ads of mine that you can steal.

Plus, I'm throwing in Goldie, my AI trained bot, who can help you ideate, conceptualize, and write ad copy.

​If this sounds up your alley, tap here to join the waitlist (in just 1 click) for founding members' perks and pricing.​

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Today, I received not 1, not 2, not 3, but FOUR Amazon packages. A record in my household.

(My husband tried to bite his tongue, but couldn't once the 4th package arrived - a Christmas tree!)

All I can say is hey... welcome to the world of a nesting mother, who wants to do nothing over December except chill with her newborn next to the Christmas tree. 😇

​I've been sharing more and more about my motherhood journey on Instagram...​

I honestly might be having an identity crisis soon as an Instagram educator because lately, my "hot tips" have not been performing the same as my personal stories and shares.

Have you noticed the same?

When I study my feed, I notice that most posts come from accounts I don't follow (ie, it's "recommended" content).

And they typically have their expertise interwoven with their personal stories.

Gone are the days with posts that start with: "5 tips to write a LinkedIn profile." Instead, I'm seeing a personal twist added to each headline.

Think:

• If I started my LinkedIn profile from scratch, here's what I'd do
• I tested 5 changes to my LinkedIn profile, and only 1 made the biggest difference
• I'm spilling the beans on LinkedIn marketing, and telling the secrets other experts won't say

...Kind of like how I've been writing emails lately. A mix of personal and business.

And exactly the kind of examples I added into my free guide, Viral Vault.

Are you adding in more personal storytelling to your marketing?

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As for the rest of my marketing, I've got a mix of things coming up – including a few small product launches and my annual celebration of the Vaults in December.

My plan is to keep my YouTube channel and Instagram going while I'm off (batched content, repurposed content, etc) while continuing to experiment with personal content (if I feel up for it, of course).

All of this is powered by my wonderful team, a project management tool, and whatever I can batch before baby girl arrives 😅

Even reading this now makes me laugh a bit... I think I've officially entered my Type B businesswoman era.

It's kinda nice...

~ Elise

P.S. Ads Vault is dropping soon.

​Get on the waitlist to be the first to know when it's live.