A few weeks back, I booked a farmhouse hotel in Valencia for Easter week ("Semana Santa" here in Barcelona... where kids get a whole week off of school and most families leave the city.)

My dad and brother were visiting from Canada, and I thought it would be fun to show them a new part of Spain – a few easy train rides, little city adventures, maybe some beach time.

Here's what I didn't do: actually book the train tickets right away.

Instead, I spent days overthinking every detail.

Should we stay one night or two? Which train time works best with nap schedules? What if the weather's bad? Do we rent a car there too?

I was so busy operationalizing the perfect trip that I put off securing a very key thing: transportation.

By the time I finally tried to book our train tickets, they were sold out.

So I scrambled to rent a car instead, thinking of all the things that could go wrong in a 4-hour road trip with a toddler and a 4-month-old.

We did a few practice day trips around Barcelona, filled with tantrums and baby hating her car seat.

That's when I finally realized I was being way too ambitious with this road trip idea.

And missing out on the train tickets meant that our only shot at a peaceful journey (where the kids could walk or stretch out) was gone.

So I cancelled the whole trip.

But here's what I realized: I've done this in business too.

I get excited about a new launch idea, start overthinking every single detail – the perfect messaging hook, the ideal launch timeline, whether I should do a webinar or a challenge – and then by the time I'm ready to actually start, the messaging hook has lots some relevancy.

Or, back in my early years, I'd spend so long trying to think through everything that I'd never actually launch at all.

Perfect becomes the enemy of good. And sometimes, the enemy of getting anything done.

Sound familiar?

This is exactly why I created Planning Vault. Not because you need to overthink every detail, but because you need to think through the RIGHT details.

There's a difference between planning and over-operationalizing.

✅ Good planning means mapping out your timeline, understanding your resources, and knowing what really matters.

❌ Over-operationalizing means getting stuck in analysis paralysis while the train leaves the station.

​Planning Vault walks you through exactly how to map your next 90 days of promotions and launches with the right level of detail:

• An editable planning calendar so you can timeline everything realistically
• Email and social strategy templates for each promo (so you're not reinventing the wheel)
• 20 email examples and 16 Reel examples for inspiration

No more getting to launch week completely unprepared.

But also no more spending so long planning that you never actually launch.

​GET PLANNING VAULT →​

Speaking of planning... I'm putting the finishing touches on something kinda jaw-dropping for you in the next couple weeks.

I'm teaming up with AI expert Brittany Long for a special workshop, all about creating sales pages in literally seconds.

We'll dive deep into launch planning, the importance of having your sales page systems dailed in, and probably share a few more launching mishap stories along the way, too.

More details coming soon, but I wanted to give you a heads up.

To better planning (and fewer cancelled trips),

~ Elise

P.S. We ended up having a lovely Easter egg hunt at home in Barcelona. Highly recommend having plan Bs 😌