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I've been back to work for a few weeks now after my 4-month maternity leave. It feels like I'm entering the twilight zone... did my entire industry completely change while I was gone?! Not gonna lie, it's all a bit daunting. And yes, I'm mostly talking about AI. (I have a love-hate thing going on with AI... but I still want to learn it so that I can one day decide to ditch it all and just run a homestead in the wilderness π). What I've noticed big time lately is this: I'm seeing a mass exodus from β ChatGPT to β Claude. And while I've been using Claude since 2024, I need to get up to speed on all its new powers (Cowork, Skills, Code...). So I've asked my go-to AI expert Brittany Long (who I flew to Vancouver to work with my team in-person a couple years ago) to bring me (and you) up to speed on everything Claude can do now. And that's exactly what Brittany's AI Dream Team method is all about... how to use Claude to build your own AI-powered team. (I'm talkin' project manager, content creator, your sales person, and more.) To learn the latest on Claude, you're invited to: The AI Dream Team Workshop, hosted by Brittany Long and myself. Date: Wednesday, April 22 at 11am ET Cost: 100% FREE βπ Register here for FREE β RESERVE MY SEATβ In this training, Brittany is walking you through:
If you've ever thought, "Claude sounds great, but I just don't have time to figure it out" β SAME β and also, this workshop is for you. Heads up: Brittany might be a faster teacher than me, so plan to get a ton of a-has in a short amount of time. Can't attend live? Register anyway. Replays go out to everyone who signs up. βGrab your free spot here ββ See you live next week, ~ Elise P.S. Brittanyβs students have used just her A.I. prompts alone to land a $45,000 book deal, and make over $8,000 β before even officially launching their offer. βLearn her ways with Claude - live with me on April 22 at 11am ET. β |
Follow along for tips and strategies π
I've been fascinated by a launch that's been happening on Instagram over the last few weeks. Not so much because of the money she made (to the tune of $1.2M... incredible!), but because of what it proves. A creator who started her account about six months ago was originally sharing furniture flips. Then she started sharing thoughts as a millennial. Then content creation tips. Caveat: she's not new to the business world - this was just a new Instagram account. What people really seemed to...
Two Instagram updates caught my attention this week that you should know about: Instagram's testing per-slide captions for carousels This could be huge. Instead of one caption block for your entire carousel, each slide would get its own individual caption. I'm already imagining the possibilities beyond basic tutorials: Myth-busting carousels - each myth gets debunked with specific data FAQ posts - each common question gets a dedicated answer Client transformation stories - each slide gets its...
Back in 2016 when I first launched EliseDarma.com, I built my sales pages brick. by. brick. Adjusting margins manually, refreshing the preview on my phone 47 times, and Googling "why does my button text look weird on mobile?" I'd spend hours just trying to get one section to look ~right~. (And I'd grumble through 90% of the work until it all finally came together in the end, and then it was the most beautiful thing I'd ever seen haha.) Fast forward to 2026, and Brittany Long is showing me how...