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I've had this nagging feeling about my reels for a couple weeks now, and I think it's time to change up my recipe. Instagram moves fast. Every few months, the whole game seems to shift. Speaking from experience... it's easy to keep doing the thing that worked 12 months ago and wonder why it's suddenly falling flat. That's kind of where I'm at right now (even while on summer vacay between Portugal and Spain – my brain never stops 😛). So instead of ignoring it, I made a video about everything I've been noticing lately, and what I'm about to start testing on my own content because of it. New font choices, a different editing style, actually saying what I think instead of playing it safe... little things I'm curious to try. I don't have any of it figured out yet, this is just where my head is right now, and I wanted to bring you along for the experiment. ​Go behind the curtain here 👇 Let me know if you're noticing anything similar in your own feed, or if you end up testing something yourself. I'd love to know. ~ Elise P.S. This week I cover 4 Instagram trends that are reshaping what actually gets seen in 2026. Watch it here. |
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There's a lot happening in the online space right now that's genuinely exciting... and can turn someone jelly, real fast. 😵💫 People growing accounts fast, running multi-million dollar launches, doing numbers that make you go: WOAHHH. Jessi Jean did a $6 million launch last month after her $1.2M launch in May. It's inspiring. I loved watching it. And also... if you've been in this game a while, it can mess with your head a little. Because somewhere in the watching, a sneaky little question...
Yesterday, I sat down to write my scripts for YouTube videos... something I've done 100 times since 2019. But i Had the strangest physical reaction to it... My head was itching like crazy. My cheeks were hot. I looked in the mirror and my eyes looked red. I asked my husband if we had lice or something lol. Then I realized.... I was having a physical reaction to the work I was trying to do. The moment it dawned on me. Trying to be "same old Elise" from 2019 was something my body was physically...
We just got back from a camping trip and I spent most of my time keeping two small humans from overheating and not drinking pool water. It was a comedy of errors on the ride home with one kid sick and the other, well, you don't need the details, but I'm sure all parents can imagine. It blows my mind just how different I am as a person these days. Pre-kids Elise never not thought about business... and now my only focus is keeping the kids happy and alive. My business was my first-born child......