I was catching up in my team's Slack channel the other day, and I shared a screenshot of what my Instagram Story menu looks like – now hanging out on the right side of my screen.

My team member looked at hers and said, "Wait a minute, mine is different."

It's a good reminder that Instagram is constantly testing and rolling out new features. What you see might not be what I see, and what works today might change tomorrow.

But here's one feature that recently rolled out that I'm excited about.

The Edits app now lets you add clickable links inside your Reels - to other Reels or to other profiles.

So when someone's watching your video, they can tap on those links without ever leaving the app.

Why does this matter? Because series are where it's at in 2026.

Think of a series like a TV show, with multiple episodes that keep viewers hooked.

I have a friend here in Barcelona who has 43K followers on TikTok. That may not sound like a lot, but Barcelona's a small city and she gets recognized everywhere... grocery stores, coffee shops, walking down the street.

And she told me something about TikTok growth that stuck with me: it's all about viewer retention.

The algorithm wants to see people watching for as long as possible. The longer they stay, the more it pushes your videos.

That's why this linking feature is so powerful when making a series. It lets people binge your content, just like they're watching one episode to the next.

So what could you do with this feature? Create a series that:

• Shares a personal challenge that you're undertaking
• Shares a transformation story across multiple Reels
• Walks people through your process, step-by-step
• Answers their most common questions
• Takes them on a journey from problem → solution
• Teaches a framework or method in bite-sized pieces

The possibilities are endless.

And if you want a steady stream of video ideas that work for series, that's what we do inside On Video.

Every month, you get 20 trending video ideas adapted specifically for your business, plus caption templates, and our AI assistant VEDA to help you create content that keeps people watching (and buying).

​👉 ​Join On Video for 50% off your first month HERE.​

Stop scrolling for inspo and start making content worth binging.

~ Elise

P.S. The Instagram landscape is always changing.

On Video keeps you ahead of what's working right now. Join here.​