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Back in 2020, my business was exploding. So I hired. I went from one contractor (and me) to a team of 8 β multiple agencies included. I thought hiring was the marker of success. I had friends in tech saying "we grew from 40 to 80 employees in a year" and I wanted that same badge. But then the meetings stacked up. The HR conversations. The 1-on-1 check-ins. Suddenly, my 'content and education business' felt like a 'people management business.' I was lying awake at night worrying about my team's happiness β not my actual business goals. I covered travel for retreats. I invested in their education. I hosted team events. And yet... the business was still riding entirely on my shoulders. I was losing touch with being a content creator β the actual reason I'd built it. So slowly, I stopped hiring. I started looking for tools and systems that could help me do more with the same people. And at the end of 2022, that search led me to AI. Here's what I wish someone had told me sooner: Hiring more didn't lighten the load. Building the right system did. And that's exactly what Brittany Long's AI Dream Team method fixes β without adding a single new hire to your payroll. That's why I'm bringing her back for another FREE workshop: βπ Register here for FREE ββ π When: Wednesday, April 22 at 11am ET π² Cost: 100% FREEβ If you've ever wanted to hire more team members, first attend this workshop so that you can learn:
If you've ever thought, "Claude sounds great, but I just don't have time to figure it out" - this is the session that changes that. Brittany makes it simple, practical, and actually doable for busy business owners. π Grab your free spot here ββ See you there, ~ Elise P.S. Replay is only available to people who register in advance. |
Follow along for tips and strategies π
I've been fascinated by a launch that's been happening on Instagram over the last few weeks. Not so much because of the money she made (to the tune of $1.2M... incredible!), but because of what it proves. A creator who started her account about six months ago was originally sharing furniture flips. Then she started sharing thoughts as a millennial. Then content creation tips. Caveat: she's not new to the business world - this was just a new Instagram account. What people really seemed to...
Two Instagram updates caught my attention this week that you should know about: Instagram's testing per-slide captions for carousels This could be huge. Instead of one caption block for your entire carousel, each slide would get its own individual caption. I'm already imagining the possibilities beyond basic tutorials: Myth-busting carousels - each myth gets debunked with specific data FAQ posts - each common question gets a dedicated answer Client transformation stories - each slide gets its...
Back in 2016 when I first launched EliseDarma.com, I built my sales pages brick. by. brick. Adjusting margins manually, refreshing the preview on my phone 47 times, and Googling "why does my button text look weird on mobile?" I'd spend hours just trying to get one section to look ~right~. (And I'd grumble through 90% of the work until it all finally came together in the end, and then it was the most beautiful thing I'd ever seen haha.) Fast forward to 2026, and Brittany Long is showing me how...