Yesterday was Groundhog Day – which is fitting because that's exactly what newborn life is like.

Nap → Feed → Burp → Play → Soothe → Nap → Feed, etc...

I'm just now resurfacing from my newborn bubble, which I've been extremely grateful to be in after a long recovery throughout all of December (I haven't shared the story yet... still processing, but I'll share on my Instagram soon).

This month, I plan to ease back into work because WOW what a difference a chill baby makes!

One who actually likes the stroller, likes the bassinet, smiles at you each time she wakes up, takes the bottle, takes the pacifier, and can handle her older brother's shrieks as he plays next to her.

It's an understatement to say that my husband and I are extremely grateful for our life as a family of four, based in Barcelona, and immersing our children in 3 languages.

I've loved all this family time... and now I'm feeling ready to check in on my business after being offline for 2 months (including not even scrolling Instagram).

This morning, I was looking at my social feeds and I noticed something weird...

In January, my team member posted 12 times to Stories and 8 times to my Instagram feed.

But here's what really drove our sales while I was gone in Dec + Jan:

Ads.

It feels like a wave of relief... opening up my computer after weeks of inactivity and seeing sales... largely because of ads.

So as I'm settling back into work this week, I wanted to share what's been working for me, after my second mat leave.

And if you're tired of the content hamster wheel or you want sales without needing to show up every day, ads might be your answer.

That's why I created Ads Vault.

It's my course on running profitable Facebook and Instagram ads, backed by $2.4M in ad spend with an average 2X return on that spend.

You get my exact ads over the last year that have worked for me, explainer videos for each, and an AI bot named Goldie to help you take what's worked for me and ideate for your own business.

​👉 Join Ads Vault HERE.​

And through tomorrow (Wednesday, February 4), you'll also get the Money Moves Challenge completely free when you join.

^ That's 7 days of audio insights from me, Elise, on offer creation, sales strategies, content strategies, and behind-the-scenes of how my business works – perfect for listening on the go.

Whether you're brand new to ads or want to see what's working in my business today, Ads Vault could be your game-changer for 2026.

~ Elise

P.S. The Money Moves bonus ends tomorrow, February 4.

Join Ads Vault and get Money Moves for free HERE.