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Confession: Last month, we ran a simple birthday promo for On Video. Everything should have been straightforward. The offer was proven (4 years strong 💪), the emails were written, ads were prepped, and everything was ready to go. Except for one tiny detail... our sales page was being held together with digital duct tape. We got the spinny wheel of death each time we made a minor edit. Support couldn't figure out why. The page was old, and it was too late to rebuild something new. What should have been a simple launch turned into days of clunky page builder purgatory. By launch day, my marketing assistant was in tears because the old page was so frustrating to deal with. Here's what I've learned: the page itself shouldn't be the thing that stops you from making money. But for most of us, it is. Maybe you have an offer idea sitting in a Google Doc because you just can't face building another page. Maybe you've started three different sales page templates, and given up on all of them. Or maybe you're like I used to be – picking at every hex code and pixel until you're cross-eyed and the page still looks... not great. After last week's workshop with AI expert Brittany Long... So many of you reached out saying you loved learning the high-level AI strategies for business, but you wanted to get really granular and hands-on with something specific. "Can we actually BUILD something together?" "I want to work alongside you and get it DONE." That's exactly what this brand new sales page workshop is about. Brittany has figured out how to build beautiful, professional sales pages in 20 minutes using Claude Code (even with zero design skills or zero copy written yet). In fact, when she showed funnel expert Julie Chenell what she'd created, Julie's response was: "This is amazing. You need to do a workshop on this." Wednesday, May 6th at 11am ET we're doing this live, hands-on style. You'll walk away with a brand new sales page DONE. ​GRAB YOUR SPOT →​ This isn't another overview workshop. This is a co-working session where you'll actually build along side us. Come with:
Leave with: A finished sales page ready to make money. Here's what real attendees have said: 👇 "Wow, this would have cost like $1,500+ from a designer before." "It came out soooo good, didn't even have the idea for this offer when the workshop started." - Andrew G. Yes - Andrew built a page for an offer he didn't even have before the workshop started. That's how guided and actionable this is. ​LET'S BUILD THIS TOGETHER (JUST $47) →​ If you're tired of brilliant ideas sitting in Google Docs, launches getting derailed by broken pages, and team members crying over technical nightmares... this workshop was made for you. Come, learn a new skill, and hey – even if you don't have a new offer idea yet, something might pop up once you see that a sales page is no longer the annoying thing holding you back from launching. ~ Elise P.S. I'm tired of sales pages being the roadblock for most scrappy entrepreneurs who just want to test their ideas fast (myself included). Learn the *new* way of making pages all by yourself – using Claude Code. |
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I've been fascinated by a launch that's been happening on Instagram over the last few weeks. Not so much because of the money she made (to the tune of $1.2M... incredible!), but because of what it proves. A creator who started her account about six months ago was originally sharing furniture flips. Then she started sharing thoughts as a millennial. Then content creation tips. Caveat: she's not new to the business world - this was just a new Instagram account. What people really seemed to...
Two Instagram updates caught my attention this week that you should know about: Instagram's testing per-slide captions for carousels This could be huge. Instead of one caption block for your entire carousel, each slide would get its own individual caption. I'm already imagining the possibilities beyond basic tutorials: Myth-busting carousels - each myth gets debunked with specific data FAQ posts - each common question gets a dedicated answer Client transformation stories - each slide gets its...
Back in 2016 when I first launched EliseDarma.com, I built my sales pages brick. by. brick. Adjusting margins manually, refreshing the preview on my phone 47 times, and Googling "why does my button text look weird on mobile?" I'd spend hours just trying to get one section to look ~right~. (And I'd grumble through 90% of the work until it all finally came together in the end, and then it was the most beautiful thing I'd ever seen haha.) Fast forward to 2026, and Brittany Long is showing me how...