stop posting Reels that “teach”


Last week, I grabbed a coffee with a fellow mom here in Barcelona.

Her baby’s not sleeping great (been there), she’s running on fumes, and she asked me point-blank:

“What’s the bare minimum I can do on Instagram to actually get more clients?”

I took a sip, thought about it, and told her:

“Here’s exactly what I’d do if I had no time and brain fog.”

One specific type of Reel – it's getting me 1,000s of comments (even from short clips that don’t go viral).

One Story per day – posted a certain way with bang-on copy, it's been 10x-ing my usual views.

DM Automation on the back end – so followers get an instant reply from me, 24/7 (because customers these days have Amazon "same day delivery" expectations).

She lit up. And that convo got me thinking…

This is hands-down the most stripped-down Instagram strategy I’ve ever used — and it’s working really well.

So I turned it into a full-blown workshop:

Inside, I walk you through exactly how I’m using this simple system to get new leads and sales – even while doing playground dates or living on 5 hours of sleep.

And it’s not just theory.

Just last week, I posted a Reel that only got around 7,000 views.

Not viral. Not flashy. Just strategic.

Here’s what happened:

  • 76 comments (all from people asking for the “thing” I teased)
  • 22 new email subscribers who signed up via the DM flow
  • A handful of $11 sales — from one post.

And the best part?

These results compound over time. Every post like this builds on the last. More conversations. More subscribers. More sales.

All from one "lazy" repeatable system.

Inside the workshop, you'll see the:

✅ Reel style I’m doubling down on

✅ Story strategy that takes 2 minutes a day (you only need one!)

✅ DM flows that turn comments into cash — without needing to be in your inbox 24/7

I also share behind-the-scenes demos (including the moment Instagram ate my draft – happens to us all – but at least you see the full process!).

If you want in, it’s $29 right now:

YES! I WANT THE NEW WORKSHOP →

Or – if you’re ready for content to feel easier all year long – you can join On Video for the year, and get the workshop for free.

(Along with 260 Reels & 260 captions done-for-you across the year.)

I'LL JOIN ON VIDEO AND GET IT FOR FREE →

🚨 I’m not sure how long this workshop will stay in this format – I may bundle it into a future product with templates and swipe files.

So if you’re curious, now’s the time.

~ Elise

P.S. You don’t need more content that teaches. You need a system that turns content into clients. That’s what I’ll teach you inside this workshop.

P.P.S. If you're already a member of On Video yearly, you'll find this training in your student portal.

P.P.P.S. Need proof that On Video works? Meet our members here.

Elise Darma, Online Educator For Small Business Owners

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