Back in 2016 when I first launched EliseDarma.com, I built my sales pages brick. by. brick. Adjusting margins manually, refreshing the preview on my phone 47 times, and Googling "why does my button text look weird on mobile?" I'd spend hours just trying to get one section to look ~right~. (And I'd grumble through 90% of the work until it all finally came together in the end, and then it was the most beautiful thing I'd ever seen haha.) Fast forward to 2026, and Brittany Long is showing me how...
29 days ago • 1 min read
The sales page you visited for Wednesday's workshop with Brittany Long was built entirely in Claude Code. Including the testimonial section, the before & after pricing comparison, the timeline breakdown, the FAQ section... all of it. No coding. No designing. No mockups made in Canva. Brittany could've spent 3+ days wrestling with page builders, trying to get the spacing right, picking fonts, and getting frustrated when the mobile version looked weird. Instead, she told Claude Code what she...
30 days ago • 1 min read
Confession: Last month, we ran a simple birthday promo for On Video. Everything should have been straightforward. The offer was proven (4 years strong 💪), the emails were written, ads were prepped, and everything was ready to go. Except for one tiny detail... our sales page was being held together with digital duct tape. We got the spinny wheel of death each time we made a minor edit. Support couldn't figure out why. The page was old, and it was too late to rebuild something new. What should...
about 1 month ago • 2 min read
It's my birthday today. And I've somehow turned 39. Now I have two young kids and I'm sitting here typing this while half-listening to the baby monitor. (9 years ago, I celebrated my birthday at the doomed Fyre Festival. Things look a tad different today 🙃). To celebrate this trip around the sun, I just booked us a weekend getaway... an hour's drive outside of Barcelona. Nothing ambitious. I spent 10+ years as a digital nomad where jumping on an international flight with a carry-on was...
about 1 month ago • 3 min read
In case you missed it, everyone's talking about Claude Design. It's a new feature that lets you go from a text description to fully designed visual assets – no design skills, no Canva, no hiring a designer. Think: animated videos, slide decks, landing pages, and even mobile apps (all you gotta do is describe what you need). While everyone's still tinkering with basic ChatGPT prompts, Claude is over here replacing entire creative workflows. But having access to powerful tools and knowing how...
about 1 month ago • 1 min read
Back in 2020, my business was exploding. So I hired. I went from one contractor (and me) to a team of 8 – multiple agencies included. I thought hiring was the marker of success. I had friends in tech saying "we grew from 40 to 80 employees in a year" and I wanted that same badge. But then the meetings stacked up. The HR conversations. The 1-on-1 check-ins. Suddenly, my 'content and education business' felt like a 'people management business.' I was lying awake at night worrying about my...
about 1 month ago • 1 min read
I've been back to work for a few weeks now after my 4-month maternity leave. It feels like I'm entering the twilight zone... did my entire industry completely change while I was gone?! Not gonna lie, it's all a bit daunting. And yes, I'm mostly talking about AI. (I have a love-hate thing going on with AI... but I still want to learn it so that I can one day decide to ditch it all and just run a homestead in the wilderness 😛). What I've noticed big time lately is this: I'm seeing a mass exodus...
about 2 months ago • 1 min read
A few weeks back, I booked a farmhouse hotel in Valencia for Easter week ("Semana Santa" here in Barcelona... where kids get a whole week off of school and most families leave the city.) My dad and brother were visiting from Canada, and I thought it would be fun to show them a new part of Spain – a few easy train rides, little city adventures, maybe some beach time. Here's what I didn't do: actually book the train tickets right away. Instead, I spent days overthinking every detail. Should we...
about 2 months ago • 2 min read
It's 4am Saturday night and I wake up to find my 2.5-year-old standing at the edge of our bed. I first thought he must have fallen out of his crib and hurt himself. But no, TZ had figured out how to escape. The next day I asked him to show me his technique. He popped out of his Woolino sleep sack, swung one leg over the crib rail, stepped onto the nearby rocking chair, and climbed down like it was nothing. (With his trusty lion pillow and water bottle in hand, of course.) For months, I'd been...
3 months ago • 2 min read