"Don't worry about the power outage, it probably won't reach Ibiza..." That's what the hotel concierge told us as news broke about Spain's massive blackout – on the exact day I turned 38. Because of course that would happen on my birthday – what an electric day, hehe. Fun fact! I spent my 30th birthday overnight at the doomed Fyre Festival in the Bahamas... so I wasn't too surprised to see this happen. My little family and I had escaped to Ibiza for a beachside celebration, and somehow, our...
8 days ago • 2 min read
Last week, I grabbed a coffee with a fellow mom here in Barcelona. Her baby’s not sleeping great (been there), she’s running on fumes, and she asked me point-blank: “What’s the bare minimum I can do on Instagram to actually get more clients?” I took a sip, thought about it, and told her: “Here’s exactly what I’d do if I had no time and brain fog.” One specific type of Reel – it's getting me 1,000s of comments (even from short clips that don’t go viral). One Story per day – posted a certain...
20 days ago • 2 min read
It's not very often that a friend of mine from the online business world ventures over to Barcelona. (I have to admit: since moving to this side of the pond, I do feel a bit detached from most online biz activities and conferences – so it’s always a treat when a friendly North American face pops by.) Meet: Tanner Bell. Can you tell we're YouTubers? Thumbnail faces are second nature now. While he was here with his family, he agreed to film an interview with me in my apartment that I think...
22 days ago • 1 min read
Last night, after putting my toddler down, I was reviewing all feedback about On Video from these past 3 years. One comment kept appearing over and over: "I love the video ideas, but I'm not sure how to connect them to actual sales." And it hit me – I've been sitting on a resource that could solve this exact problem. So I've decided to add one more resource to the birthday offer: 🎁 NEW BONUS: The Money Moves Challenge This is my private, 7-day audio challenge that shows you exactly how I...
about 1 month ago • 1 min read
Three years ago, I was flying home from San Diego, California. (Also, embarrassingly giddy in a lay-flat pod.) This was my content lol. Influencer, I am not. I had just stepped off stage after speaking at an event – what I thought was my “career high” of the year. What I didn’t know was that the real turning point hadn’t even happened yet. A few days later, I launched a new membership idea. Just a small, easy offering to help business owners create short-form video content that actually leads...
about 1 month ago • 1 min read
It's January 2024. I'm fresh back to work after my mat leave, staring at my Instagram drafts folder. "Who even am I now?" The person who confidently wrote those captions months ago feels like a stranger. The hooks that once shared my reality now… don't. My finger hovers over the delete button. The paralysis was REAL. But I knew I had to keep testing, so I forced myself to post anyway – just "good enough" content that I wasn't even fully confident in. Over those next few months, something...
about 2 months ago • 2 min read
Don't miss it! LIVE REELS CREATION WORKSHOP IN: Save Your Seat, Contestant! Remember when Instagram Stories were mostly casual, behind-the-scenes glimpses into your day? You'd post 10+ Stories showing your morning coffee, your workspace setup, maybe a quick selfie with a question sticker... Everyone was treating Stories like daily vlogs – capturing EVERY little moment of the day. But here's what most people haven't realized yet: Instagram in 2025 doesn't reward that approach anymore. Let me...
about 2 months ago • 1 min read
I was scrolling through some old albums this morning, and I came across one of my very first Instagram posts from 2012 (when I had no followers, no personal brand, and a day job): The filters, the detachment from going "viral"... those were simpler times, no? Fast forward to 2025, and the platform has completely transformed – especially when it comes to Reels. I've spent the last few months studying what's actually working now, and I'm ready to share everything I've discovered in a free...
about 2 months ago • 1 min read
LIVE REELS CREATION WORKSHOP IN: Save Your Seat, Contestant! → If you've been following me lately, you know I've been obsessed with how AI has completely transformed my business workflow. But there's one area where I see business owners STILL struggling to implement AI effectively: Instagram. When was the last time you created an Instagram reel that actually brought in CLIENTS (not just a few views)? If you're struggling to remember, you're not alone. That's why I'm excited to invite you to...
2 months ago • 1 min read