There's a lot happening in the online space right now that's genuinely exciting... and can turn someone jelly, real fast. 😵💫 People growing accounts fast, running multi-million dollar launches, doing numbers that make you go: WOAHHH. Jessi Jean did a $6 million launch last month after her $1.2M launch in May. It's inspiring. I loved watching it. And also... if you've been in this game a while, it can mess with your head a little. Because somewhere in the watching, a sneaky little question...
about 1 month ago • 2 min read
Yesterday, I sat down to write my scripts for YouTube videos... something I've done 100 times since 2019. But i Had the strangest physical reaction to it... My head was itching like crazy. My cheeks were hot. I looked in the mirror and my eyes looked red. I asked my husband if we had lice or something lol. Then I realized.... I was having a physical reaction to the work I was trying to do. The moment it dawned on me. Trying to be "same old Elise" from 2019 was something my body was physically...
about 1 month ago • 2 min read
We just got back from a camping trip and I spent most of my time keeping two small humans from overheating and not drinking pool water. It was a comedy of errors on the ride home with one kid sick and the other, well, you don't need the details, but I'm sure all parents can imagine. It blows my mind just how different I am as a person these days. Pre-kids Elise never not thought about business... and now my only focus is keeping the kids happy and alive. My business was my first-born child......
about 2 months ago • 1 min read
I just had a coffee with a mastermind friend of mine (hey Renee 👋) who recently moved to Barcelona. She's in the thick of furnishing her apartment and learning the metro and getting connected to all the expat groups here... And meanwhile, I'm prepping for yet another summer off. My hair clip is working overtime these days between the heat and a grabby baby. Pre-Barcelona Elise *NEVER* took months off at a time. It was only until I had my first baby in 2023 that I was forced to... and now I...
about 2 months ago • 2 min read
A few years ago, I did something that terrified me. I took 4 months off for my first maternity leave. And my business still made $60 to $80,000 a month while I was off having newborn snuggles. A rare moment where my laptop was out... but lets be honest, no work got done. It was two boring systems doing their job. My ads kept bringing new people over to my posts and sales pages, and the DMs kept turning those people into buyers. That's it. That's the whole machine. Both of my programs that...
2 months ago • 1 min read
"In this economy!?" ...I heard myself saying when my husband wanted to buy a $300/month pass to a local sports club and pool. Then I caught myself. We can afford it. But that little panic wasn't really about the $300. It was an old scarcity habit from years ago, back when money felt a lot less certain. And what actually got me out of that headspace wasn't a big lump sum sitting in the bank... It was building a business that brings money in every single day. When you know more is coming...
2 months ago • 3 min read
Yesterday was the longest day of the year, and we've just entered a heatwave in Barcelona. Siesta (where everything shuts down between 1-4pm roughly) is very, very needed when you're schlepping two kids around in the heat. Siesta used to frustrate me (whaddya mean you're closed!?) and now I *get it*. It's literally dangerous to be outside in the heat. Plus, naps + AC + home = my idea of a good time. All this to say... the heat of summer has inspired a few summer intensives in my family. My...
2 months ago • 2 min read
You might not know this about me... but I've been pretty "Type A, anxious" most of my life. At the same time, I've been fully self-employed since 2013. So if I treated every decision in my business like it was make-or-break – from a place of anxiety – I'd never get anything done. I'd be frozen. Stuck in perfectionism, lost in procrastination, staring at 17 directions I could go and picking exactly none of them. So a while ago, I made a little deal with myself. Nothing is make-or-break....
2 months ago • 2 min read
Picture this: you've just sent me this text: "We've hit 90 sales. We never made so many sales in one week. Not even close." You're hungry for more, so you ask: "Can you be my coach? I say – Sure, how about you text me any day, any time, and I'll get back to you within 24 hours? You sign up and it's off to the races. Btw... that's not a hypothetical. That text is real. It came from Ran, one half of a husband-and-wife team I coached one-on-one this past year. We first met through one of my live...
2 months ago • 2 min read